- Automobili Lamborghini opens Europe's first Fashion Flagship Store in Berlin
- Mark Bullitt's debut with Muscle Milk Team CytoSport
- 37signals' David Heinemeier Hansson and PNR kick off IMSA season at Sebring
Posted: 16 Mar 2011 02:26 PM PDT
Last saturday, Automobili Lamborghini opened Europe's first Flagship Fashion Store in Berlin – a boutique that is dedicated exclusively to the entire range of the globally successful 'Collezione Automobili Lamborghini' fashion collection. The exclusive boutique at Kurfürstendamm 63 was opened in the presence of guests from the world of politics, industry, fashion and society by Stephan Winkelmann himself, the president and CEO of Automobili Lamborghini. See the Aventador LP700-4 being parked inside the store after the jump
'The fascination of the luxury Lamborghini brand now goes beyond our globally sought-after super sports cars. In this wonderful new world of the Lamborghini experience here in the heart of Berlin, lovers of the brand but also friends of exclusive Italian fashion can enjoy our brand and its values," announced Stephan Winkelmann. "We are pleased to give stylish enthusiasts of Lamborghini, who don't need to be drivers, a fashionable new Italian address in Berlin!"
The new boutique's opening was enhanced by a fashion show, launching the new Spring and Summer collections. However the star of the evening was a car, but rather a special one: the new Lamborghini Aventador LP700-4 – the first time it's been on show to the public since its acclaimed world premiere a few days ago in Geneva.
Sandra Salameh, the CEO of LFS Luxury Fashion Store Berlin GmbH, added: 'We are delighted that one of the most appealing international brands chose Berlin for its first solus fashion boutique in Europe. It confirms Berlin as a fashion and lifestyle capital with a particular vitality and attraction for the whole of Europe.'
The European premiere for Lamborghini's boutique makes it the third core market for the company's fashion brand alongside the USA and Asia. The boutiques are already well established in Los Angeles, Vancouver, Melbourne, Hong Kong and Beijing. Lamborghini's ArtiMarca division is responsible for the fashion and accessories range and has grown strongly since it was created four years ago. The online sales outlet www.lamborghinistore.com has also successfully established itself on the market in a short time.
Posted: 16 Mar 2011 01:02 PM PDT
In addition to its entry in the main event of the weekend, the Muscle Milk squad will also be taking part in its first IMSA GT3 Cup Challenge by Yokohama races at Sebring International Raceway with German driver Mark Bullitt in the Platinum class of the series.
Bullitt, who has mostly competed in historic races in the United States and overseas, will be making his debut in the North American racing series that features two 45-minute events at Sebring.
With four days of testing under his belt aboard the #6 Muscle Milk Porsche 911 GT3 Cup car, Bullitt is ready to take on his new challenge and is confident heading into the first race of the season that he can come out with a good result.
Mark Bullitt, driver #6 Muscle Milk Porsche 911 GT3 Challenge Cup car
The Muscle Milk Team CytoSport driver along with the remainder of the 40-car field will be on track Thursday, March 17 at 5:05 p.m. ET for Race #1, with Race #2 going green at 4:20 p.m. ET on Friday, March 18. Live timing and scoring will be available for all on-track sessions at www.imsachallenge.com.
Posted: 16 Mar 2011 11:05 AM PDT
For 2011, Hansson moves from the Cayman Interseries over to the IMSA GT3 Cup Challenge. Working with PNR, they've built a sweet looking Porsche GT3 wrapped 37signals livery. In 2010, Hansson had some impressive wins and looks forward to the 2011 season. With teams like Muscle Milk Team CytoSport, TRG, Alex Job Racing, GMG and more, it's not going to be an easy one. Sebring winter testing went well for PNR and this week has been good. On-board videos from this week, after the jump.
David Heinemeier Hansson and his Porsche Napleton Racing (PNR) teammates will launch their inaugural season of competition in the competitive IMSA GT3 Cup Challenge by Yokohama this week at Sebring International Raceway where the first-year effort will begin a bid for the 2011 Platinum Cup class championship while gaining valuable racing experience in the No. 37 PNR/37signals Porsche GT3.
"The primary motivation for the year is to get more experience and prepare myself for the next step into ALMS and some of the famous endurance races around the world," Hansson said. "That said, I'll be driving to win."
Hansson and PNR moved off to a solid start during 2011 Winter Test at Sebring International Raceway last month where the No. 37 Porsche was among the top performers. Hansson also scored an impressive Gold Cup class victory in his GT3 Cup debut last October during Petit Le Mans at Road Atlanta in a one-off ride with AASCO Motorsports. He is looking forward to even better competition this weekend.
"I'm really excited about the 40-car field we're going to be competing against at Sebring," Hansson said. "I love the rush of passing, so the more action, the better. This feels like a great and natural next step towards the dream of doing Le Mans 24 hours."
A native of Denmark who now lives in Chicago, Hansson made his racing debut in 2007 in Formula Mazda competition. He also has extensive and winning experience in club and amateur events at Autobahn Country Club, his home track, and has been a regular competitor in the Cayman Interseries since 2009. His Road Atlanta GT3 win capped his best racing season to date in 2010, with other highlights including a Cayman enduro victory in the 34th Annual Mitty at Road Atlanta, a Cayman weekend sweep at Autobahn and several more Cayman victories. The successful season included a Cayman Interseries sprint-race victory at Sebring last October.
"Sebring is one of my favorite tracks and it's a real pleasure to have that as the starting point," Hansson said. "I've been here quite a few times by now and I love all the passing opportunities this track gives you when you play it right."
While the PNR team is new to IMSA GT3 Cup, the personnel running the operation have decades of successful sports car racing experience. The effort is led by PNR Team Principal Ron Barnaba, winning Team Manager and Crew Chief Tim Olsen, and accomplished Race Engineer Marc Manning. Hansson is also working with top American Porsche driver Patrick Long as his driver coach for the second consecutive year.
The IMSA GT3 Cup Challenge by Yokohama features semi-professional and emerging drivers racing head to head in Porsche 911 GT3 Cup race cars. The series is broken into two classes, with the Platinum Cup class featuring newer and more powerful Porsche GT3s and the Gold Cup class for 2005½ to 2009 specification GT3s.
Following test and practice sessions today and Wednesday, Thursday features IMSA GT3 Cup qualifying at 12:15 p.m. and the first of the week's two 45-minute sprints at 5:05 p.m. The second sprint race will close the IMSA GT3 Cup's opening race week at 4:20 p.m. on Friday.
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